First, thanks Sherry for letting me use your camera. Mine is having a bad couple of days--the lens won't retract. Is there a camera god? So let's examine this ad.
It makes perfect sense to associate a chicken tortilla wrap with the brilliant merchandising/marketing of Apple. Much like the fantastic i-pod nano, this food product comes in bright color encasings. And of course is titled with the ubiquitous i. The fonts are an interesting choice. I have yet to see an ad with floral Gumby avec serifs, . What is this EXOTIC font, too? Is it spray paint or chicken bone? Are they also catering to girls with the color choice, or is there less of a gender specification in advertising in France? Well whatever the advertising think tank behind this one, it must apart of Kernel's secret recipe for attracting the i-pod youth.
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